Every
day we face choices. Salad or Chinese take-away? X Factor or Bake Off? Blue tie
or Red tie? At the time they seem relevant, maybe even important, but they are
not and deep down we know it.
Pity
then the poor folk in rural Haiti. I was recently viewing the turnover figures
for the dlo Haiti water kiosk business (see attached or visit www.dlohaiti.com) and noted that water sales
had levelled off in August. This was surprising since they had risen steadily,
month on month for the past 6 months. I asked the CEO Jim Chu why. The answer is
complicated but, rather terrifyingly, includes the fact that many rural
families have to make a choice every August as to where they spend their
limited cash. Water for the family or school fees? Their choice is education
or clean water. And this is in a nation where the average clean
water consumption per person is only 2.1Lt/day. This miserable choice is
disheartening on so many levels.
Most
of us live a life of blissful luxury, through the good fortune of being born in
a civilised, safe, developed country we dodge the really tough decisions. But
enough of this. It is a sunny Saturday morning and my wardrobe awaits. I have a
big decision to make: tight fitting boxers or loose fitting shorts?
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