Friday 28 August 2015

No 115: A Toilet Paper Mystery Solved


Over the past few years I have collected a variety of (interesting) facts about toilet paper. I should perhaps clarify that I did not actively search for these facts, as that would be weird. Instead they merely stuck to the inside of my head (and that’s not weird at all).

For example, soft tissues were not invented until 1936. They were initially advertised ‘for gentlemens’ noses’. I assume this was because the strap line ‘Wipe you bum on this’ would have upset pre-war sensibilities. Such was the luxury of toilet paper that it was initially only sold at Harrods in London.

Up until 1957 you could have any colour you liked, as long as it was white.

Prior to 1936 paper was simply regarded too precious to use for sanitary purposes. The rich used linin sheets and these were washed and recycled. The poor used leaves or newspaper (junk mail is apparently called ‘bumf’ because it was bum-fodder). You think your job is bad? Pity the poor soul who had to wash the linin sheets.  

There are some ‘facts’ that I find suspicious. For example, the claim that American toilet paper is thicker and more luxurious than European paper because ‘Americans are scrunchers, whereas Europeans are folders’. The logic behind this statement feels questionable. One can’t help but wonder how they did their research. Did they undertake a big international survey asking joe-public how they wiped their bottom? I think not. I could just as validly conclude that US toilet paper is thicker because Americans prefer a little bit more luxury.

Or maybe they have sharper fingernails.

Anyway, aside from the paper thickness there was always one ‘fact’ that truly bugged me. Until now that is.  This was the claim that we use on average 11.5 sheets a day. It just didn’t seem enough. Based on the amount we get through in our house 11.5 rolls per day would seem more accurate. I have begun to suspect that my children are taking them from our home and selling them at university to supplement their income. A little bit of me is proud of their entrepreneurial spirit.

Anyway, I have been on holiday this week and have been reading the excellent ‘Future of Water’ by  Steve Maxwell (with Scott Yates). I was kindly sent a copy by Randy Cable at IXOM and I had dipped in and out over the past few months. It has only been while on holiday that I have been able to properly immerse myself in it and, much to the delight of my family, share the swathe interesting facts that it contains.

With regards toilet paper there are two such facts. Firstly that American toilet paper is mostly still made from virgin paper-pulp. European paper is mostly (>90%) recycled. One can only assume that the US public think recycled toilet paper means it is actually recycled toilet paper. Duhh.  Secondly, I have learnt that the average usage is around half a roll per head per day (based on the number of rolls sold and the population of America). This fact makes me want to weep, but it does at least resolve the ‘11.5 sheets per day’ dilemma that had been annoying me. Finally I can let my mind rest.

By the way, I have a similar collection of fascinating facts about sanitary towels. The inside of my head really is rather sticky…

Happy holidays,
Speak soon

Piers, (proudly a Scruncher, despite being European) 

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