This week 20,000 plus people are
gathering in Chicago to talk about water, sell their wares, and make
connections. WEFTEC is one of the biggest water events in the world. There are
hundreds of booths, spread across an area the size of Cameroon. Delegates diligently
trudge the expo floor, searching for that elusive golden nugget – a technology
that they previously didn’t know existed but will solve all those nagging
problems they have back in their day job. Like whalers searching the ocean, or
desert Nomads seeking a waterhole, so hunts the modern Expo attendee.
The booths are variously manned
with bored fat balding men who try to entice you with brochures, or attractive
young ladies who just entice you (I may have been away from Mrs Clark for too
long). I am not convinced that this is the best way to sell. The link below
highlights a truly jaw-dropping technology. I was sent it by my friend Peter
Jensen (CEO, Empire Water), who was in turn sent it by a friendly Buddhist monk
(such is the world of water technology). It is a short video with no spoken
words, no fancy graphics, no expensive booth…but I so want to buy it. (There
are no enticing ladies either. Hmm) .
It lasts 2minutes and 22
seconds. At 2min 20 it reveals that the technology is British. I feel
inordinately proud.
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