My face has been used fairly widely over the past few weeks
to advertise Utility Week. I have lost track of the number of times people have
come up to me and said that my grinning mug has appeared on their internet
feed. I can only assume that earlier this year someone in a dark basement at
the publishing firm Faversham House decided that my face was the perfect image
to epitomise the water sector: a balding, middle aged, male looking
ever-so-slightly smug. That, they no doubt confidently told themselves, that
is the face of the UK water industry today.
I am of course delighted to be the Utility Week poster boy.
It is a great event, and was held at Birmingham NEC earlier this week, in a
space about the size of 10 football pitches. I estimate 10,000 people attended.
The real game changer that made Utility Week 2017 stand head and shoulders
above others were the multiple parallel conference sessions, all held on the
main expo floor. This made it incredibly easy for the delegates to flex between
different sessions/the expo, enhancing the whole experience for both attendees
and presenters. To avoid unnecessary noise the delegates had headphones which
meant they could lock into the conference speaker of their choice.
Aside from the fact that most of the attendees were over 35
and dressed in suits, it gave the conference the feel of a headphone disco at
an open air festival after the noise curfew. (When I was presenting I
definitely saw some of my audience rocking back and forth in their chairs.)
Perhaps the strangest person to comment on my image
appearing in their internet feed was a friend at my local church. He works in
the prison sector and has nothing to do with water. Upon learning that my
friend had been targeted I wondered if Mr Google had got a sneaky insight into
my religious beliefs and had decided to target similarly minded individuals.
Realising this was unlikely I wondered instead if my recent driving ban (one
month to go now!) had put me on an HMRC watch list.
I finally realised that the more likely explanation was that
he was targeted because we had emailed in the past and Google never forgets a
link. I am now hoping I will get adverts to attend exciting conferences in the
prison sector. If they are going to use our data then this really should be a
two way street.